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Tired of content that does not rank and does not sell? Apex Zero is a boutique, done-for-you content agency. We write pages that rank, get cited, and convert.

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Kevin Meng speaking on stage
Kevin MengFounder, Apex Zero Media

Want content that ranks, engages and drives sales, and increases your AI impressions?

Nearly every company we look at gets content wrong in the same four ways.

  • They write about the wrong topics.
  • They write topics that cannibalise, stealing rankings from the articles that actually matter.
  • They write content Google cannot read, extract, analyse, or rank.
  • They write content that sounds like AI, so Google filters it out and readers hate it.

The result is no rankings, no leads, no conversions. And they got there after spending thousands, sometimes hundreds of thousands, while somebody upstairs is asking where the visitors are.

Content that ranks is hard. Content that ranks and converts is harder.

Content that ranks and converts and gets picked up by AI is a different job again.

30 years of SEO experience means we do not do theory. We know what works and what does not.

So if your rankings are stuck, or your leads and sales are stuck, hand it over.

Tired of dead weight content?

Same article. One ranks, gets cited and converts. Here’s why:

AI words and phrases Does not match search intent De-optimised for entities and relevance Low salience Not written for extraction
0/100
Content score

Ranks for nothing. Nothing to quote.

Search intent match Entity density Topical depth Comparative superiority Information gain Tone, flow and value for human engagement & more
0/100
Content score

Ranks, gets quoted, and converts.

The Apex Zero difference

What it takes to rank and get cited

Apex Zero runs content through in-house quality checks before it is handed to you. Here are a few of them.

  • Entities central to your topical graph
  • Site architecture Google can read
  • Topics that do not cannibalise each other
  • Comprehensive topical coverage
  • An exact match to Google's understanding
  • Semantic connectivity between articles
  • Entities and entity relationships
  • Search intent alignment on every page
  • Ordered by difficulty, competition and volume
  • A semantic heading structure
  • Tone that matches the topic and the reader
  • Entity density tuned to the page
  • Format built for skimming
  • Information gain over the ten results above you
  • Flow that does not read as AI
  • & more

Done-for-you content that ranks onGoogleand gets cited onClaudeGeminiChatGPT

Apex content is holistic

Our goal is for you to do zero. Sit back, relax, and let us handle all of your SEO and content. You focus on your business, because you are already busy. We get you rankings, leads and sales.

Topical map strategy

Entities central to your topical graph, with no overlap, covering the whole knowledge graph rather than a corner of it.

Keyword research

Ordered by difficulty, competition and volume. Chase terms you cannot win and you may as well not write at all.

SEO optimization

Site architecture, semantic connectivity and heading structure, so Google knows which pages matter and in what order.

AI optimization

Entity density tuned and information gain on every page, which is what gets you lifted into an answer rather than skipped.

Content writing

Tone, format and flow your reader stays with. Sound like AI and they bounce before the offer.

Technical SEO

Intent alignment and topical coverage checked page by page, run alongside the writing rather than as a separate audit.

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Success stories

Content is still king. It is the thing that gets you found, gets you cited, gets the click, and makes someone act on it. Below are clients that handed their content over to us.

Case study

Finance SaaS

Two months on the site of a Financial SaaS. We targeted more keywords targeting buyers and not just information seekers. The pages brought in more qualified prospects, resulting in the new revenue.

+$21.8KNew revenue in two months
$227.7KItem revenue, from $205.9K
+10.6%Item revenue, period on period
+10.7%Items purchased, 25,305 from 22,856
Item revenue per day5 Jul to 7 Sep
01K2K3K4K5 Jul19 Jul2 Aug16 Aug29 Aug7 Sep content push begins $4.3K

Case study

Marketing platform

An online marketing platform in a tough space with an educated audience that expects real depth. In a few months we took traffic from 2K to nearly 8K through strategic planning, in-depth content and proper site architecture. It is growing exponentially and now ranks for some of its most important commercial terms.

3.5xOrganic traffic
7.8KMonthly traffic, from 2.2K
+5.6KMonthly visits added
8 monthsJanuary to September
Organic traffic2 Jan to 4 Sep
02K4K6K8K2 Jan6 Feb13 Mar17 Apr22 May26 Jun31 Jul4 Sep content push begins 7.8K

Case study

AI voice recorder

A few months on the site of an AI voice recorder brand competing against software apps. We targeted the terms people search right before they pick a device. Nine of twelve landed in the top ten, including one with a difficulty score of 89.

9 of 12Terms into the top 10
+62Positions gained, best term
+482Clicks a month across the set
KD 89Hardest term now ranking
Positions gained, selected termsBefore and after

Case study

Addiction recovery

Nine months on the site of an addiction recovery provider. Sensitive category, so the writing stayed close to what the reputable sources actually say and steered clear of anything we could not stand behind. The pages brought in people actually looking for help, and traffic went from 2.5K a month to 9.7K.

3.9xOrganic traffic in nine months
+7.2KMonthly visits added
9.7KMonthly visits, from 2.5K
Month 7Where the curve steepens
Estimated organic traffic1 Jan to 1 Oct
0K2K5K7K10K1 Jan10 Mar28 Apr1 Jul8 Aug1 Oct 9.7K

Case study

Lawyer

Fifteen weeks on the site of a law firm that had lost a quarter of its traffic. We rebuilt the practice area page by page, working from what the primary sources say. Clicks went from 455 a day to 1,010.

2xOrganic traffic since takeover
1,010Clicks a day, from 455
15 weeksTakeover to double
25%Traffic lost before we started
Organic clicks per day4 Mar to 2 Sep
02505007501000we took over4 Mar28 Mar21 May1 Jul5 Aug2 Sep 1,010

Case study

Consumer SaaS

Three months on a consumer SaaS site that needed as much deletion, rewriting and technical work as it needed new pages. We picked the right topics, built authority, and worked a mix of top of funnel and commercial terms that were key to their topical map. Traffic nearly doubled.

1.9xOrganic traffic in three months
9.1KMonthly visits, from 4.9K
+214AI Overview citations
+117Keywords in the top three
Organic traffic per day3 Jun to 2 Sep
02K5K7K10K3 Jun22 Jun5 Jul20 Jul7 Aug2 Sep content push begins 9.6K

Case study

Dating

We looked at his content and found why the AI writing was not landing. The articles got fixed across the site, and clicks went from about 110 a day to over 450 in six months.

4.1xClicks per day in six months
46.1KClicks across the window
3.69MImpressions
+340Clicks a day added
Organic clicks per day10 Jun to 7 Dec
010020030040050010 Jun30 Jun20 Jul9 Sep28 Oct7 Dec rewrite begins 450

Case study

Ecommerce

An ecommerce site whose content was earning almost nothing. Our articles went live partway through, and monthly revenue attributed to those pages went from $50 to $2,803 inside seven months.

55xMonthly revenue in seven months
$2.8KLatest month, from $50
$6.3KTotal across the window
4Months with our content live
Revenue by monthLatest on top
Sepours$2,803.56
Augours$1,641.57
Julours$839.08
Junours$548.03
Maybefore$299.00
Aprbefore$93.46
Marbefore$50.36

Eight of these started as a first call.

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In their words

World class content that converts

“Before I ever met Kevin, I knew him as THE content guy from his podcasts and talks. Then, when I did meet and work closer with Kevin, I really understood his depth of knowledge, and really, how deep he goes in what it takes to create truly world-class content that converts. Without a doubt, Kevin is one of best content architects around.”

Jaime I.F.Content lead

Knows how to get conversions

“Kevin is a rare content writer who knows how to get conversions. After taking his course, our team knows how to create articles that hook and convert, so we spend less time on rewrites and get more engagement and sales.”

Matt DiggityDiggity Marketing, The Affiliate Lab

Much better converting

“I literally got it for every writer working for us, and the outputs have seen significant improvement. It's much better converting because it's written in a different way. Overall, the impact has been fantastic.”

Mads SingersCEO, Mads Singers Management Coaching

High quality content

“A game changer for putting out high quality content at scale. A lot of our articles were ranking but readers were bouncing. Now our team knows exactly how to write content that hooks, so we spend way less time on rewrites.”

Jay YapCo-founder, Ranked Nine

A real difference for our content team

“Kevin was a fantastic partner to work with. He helped us set up a clear and efficient content workflow, and his training made a real difference for our content team. Communication was always smooth, and I really appreciated his professionalism. Highly recommend him to anyone looking to boost their content productivity.”

Cici ChenMarketing Director, CWILL

He has mastered his craft

“Kevin is a fantastic writer who understands what online readers want, and how to structure content to capture attention and get outstanding results. He has mastered his craft. If you have the chance to work with him, take it.”

Biron ClarkInvestor and entrepreneur, 10+ years in growth and digital marketing

Done for you content

We write the content. Everything below is what makes it eligible to rank and get cited, and all of it is included.

    • SEO strategy

      The plan the whole engagement runs on.

    • Topical map

      Full category coverage, siloed so pages support each other.

    • Keyword research

      Commercial intent first, ordered by what you can win.

    • Search intent mapping

      Every page matched to the intent behind its query.

    • SERP and competitor analysis

      Heading structure and coverage of the ten results above you.

    • On-page optimisation

      Titles, headings and metadata set for the target term.

    • Semantic internal linking

      Connectivity that spends crawl budget where it pays.

    • Entity optimisation

      Density tuned so the page is unmistakable to a machine.

    • Query fan-out optimisation

      The follow-up questions Google ran to build the answer.

    • AI Overview analysis

      What the overview already says, and what it leaves open.

    • Conversion copywriting

      Proof, benefits and a real call to action.

    • Editing and QC

      Read line by line before it ever reaches you.

    • Source verification

      Claims worth checking get checked.

    • Information gain

      The angle none of the ranking pages covers.

Everything included

Packages start at $2,000 a month

Everything is included. Price depends on how much content you want, and packages start at $2,000 a month.

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Meet the founder

Kevin Meng
Kevin MengSpeaker and Founder, Apex Zero Media

Kevin has been in SEO for more than 12 years.

Kevin is widely considered the go-to expert in SEO web content. He has created a number of courses, given talks at prestigious conferences, and hosted seminars in person as well as webinars, on topics like humanizing AI, what ranks and what does not, how to create AI content workflows, what makes content convert, how to prompt AI properly, how to build an SEO strategy, and how to create a brand voice customers love.

He has been featured in The Affiliate Lab, Authority Hacker, Niche Pursuits, Blog Growth Engine, IMG Courses, Empire Flippers, James Dooley’s YouTube channel and FatRank, and has spoken at SEO Estonia, Shenzhen SEO, World of Search, the Shenzhen GEO Conference sponsored by Semrush and Cross Border Digital, and the SEO Mastery Summit.

Kevin believes 90% of businesses are leaving a lot of money on the table by not improving their content. Readers, Google and AI all want content that is optimised, well structured, humanised and engaging. The more of that you give them, the more traffic, leads and sales you get.

That is why he created Apex Zero Digital:

  • To create more high quality content
  • To help businesses across the globe stick out in a world full of AI clones
  • To increase traffic and leads for customers
  • To make SEO easy and stress free for business owners
SEO Estonia Shenzhen SEO Conference SEO Mastery Summit Crossborder Digital
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Commonly asked questions

I have paid for content before and it did nothing. Why would this be different?

That is the usual story, and the reason is almost always the same: most agencies treat content as the last thing on the list. We put it first. Every page gets a topical map, search intent matched to the query, entity coverage, information gain over whatever is already ranking, and conversion copywriting on top of all of it. That is why ours brings traffic and turns it into customers.

Is any of this written by AI?

Getting a high volume of genuinely good content without AI is not realistic, so we use it to get from zero to a first draft. After that a person edits and reads every line before it reaches you. If you want nothing machine-written at all, we have human-only packages.

Will it sound like us?

Yes. We build a process around your brand rather than running you through a template, so the writing lands in your voice and fits alongside what you have already published.

Am I locked into a contract?

No. We work month to month with 30 days notice. If it is not working, you stop.

How long before it moves?

Content compounds rather than switches on. Expect early movement on low-competition terms within a quarter, and meaningful commercial traffic later than that. Anyone promising a date is guessing. That said, one client went from no organic footprint to a live traffic curve in three weeks. Your mileage may vary.

Do you do links?

No. We do topical coverage, on-page and content. If links are your bottleneck we will tell you and point you elsewhere rather than sell you something we do not run.

What do you need from us to start?

Access to your analytics and search data, whatever brand and voice guidance exists, and one person who can approve an outline.

Ready to boost your leads and sales?

Let's talk about what your content should be earning.

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