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Get content that ranks in Google, increases leads & sales, and gets cited in ClaudeChatGPTGeminiClaude

Tired of content that does not rank and does not sell? Apex Zero is a boutique, done-for-you content agency. We write pages that rank, get cited, and convert.

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Kevin Meng speaking on stage
Kevin MengFounder, Apex Zero Media

Want content that ranks, engages and drives sales, that AI loves too?

Nearly every company we look at gets content wrong in the same four ways.

  • They write about the wrong topics.
  • They write topics that cannibalise, stealing rankings from the articles that actually matter.
  • They write content Google cannot read, extract, analyse, or rank.
  • They write content that sounds like AI, so Google filters it out and readers hate it.

The result is no rankings, no leads, no conversions. And they got there after spending thousands, sometimes hundreds of thousands, while somebody upstairs is asking where the visitors are.

Content that ranks is hard. Content that ranks and converts is harder.

Content that ranks and converts and gets picked up by AI is a different job again.

30 years of SEO experience means we do not do theory. We know what works and what does not.

So if your rankings are stuck, or your leads and sales are stuck, hand it over.

Tired of dead weight content?

Same article. One ranks, gets cited and converts. Here’s why:

0/100
Content score

Ranks for nothing. Nothing to quote.

Search intent match Entity density Topical depth Comparative superiority Information gain & more
0/100
Content score

Ranks, gets quoted, and converts.

The Apex Zero difference

What it takes to rank and get cited

Apex Zero runs content through in-house quality checks before it is handed to you. Here are a few of them.

  • Entities central to your topical graph
  • Site architecture Google can read
  • Topics that do not cannibalise each other
  • Comprehensive topical coverage
  • An exact match to Google's understanding
  • Semantic connectivity between articles
  • Entities and entity relationships
  • Search intent alignment on every page
  • Ordered by difficulty, competition and volume
  • A semantic heading structure
  • Tone that matches the topic and the reader
  • Entity density tuned to the page
  • Format built for skimming
  • Information gain over the ten results above you
  • Flow that does not read as AI
  • & more

Done-for-you content that ranks onGoogleand gets cited onClaudeGeminiChatGPT

Apex content is holistic

Apex Zero Digital does not just write articles. It is all part of a holistic strategy designed to get more rankings, more leads, more sales.

Topical map strategy

Entities central to your topical graph, with no overlap, covering the whole knowledge graph rather than a corner of it.

Keyword research

Ordered by difficulty, competition and volume. Chase terms you cannot win and you may as well not write at all.

SEO optimization

Site architecture, semantic connectivity and heading structure, so Google knows which pages matter and in what order.

AI optimization

Entity density tuned and information gain on every page, which is what gets you lifted into an answer rather than skipped.

Content writing

Tone, format and flow your reader stays with. Sound like AI and they bounce before the offer.

Technical SEO

Intent alignment and topical coverage checked page by page, run alongside the writing rather than as a separate audit.

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Success stories

Content is still king. It is the thing that gets you found, gets you cited, gets the click, and makes someone act on it. Below are clients that handed their content over to us.

Case study

Finance SaaS

Two months on the site of a Financial SaaS. We targeted more keywords targeting buyers and not just information seekers. The pages brought in more qualified prospects, resulting in the new revenue.

+$21.8KNew revenue in two months
$227.7KItem revenue, from $205.9K
+10.6%Item revenue, period on period
+10.7%Items purchased, 25,305 from 22,856
Item revenue per day5 Jul to 7 Sep
01K2K3K4K5 Jul19 Jul2 Aug16 Aug29 Aug7 Sep content push begins $4.3K

Case study

Marketing platform

Three weeks on a new section of a marketing platform’s site. We mapped the topics first and published the whole set in one go. The pages ranked for buyer and research terms instead of just their brand name, and sessions went up 46%.

+46%Sessions
+40%Engaged sessions
+30%Key events
0 → 28Keywords in the top 10
Organic clicks per day25 Mar to 16 Apr 2026
08016024032025 Mar30 Mar4 Apr9 Apr16 Apr 320

Case study

AI voice recorder

A few months on the site of an AI voice recorder brand competing against software apps. We targeted the terms people search right before they pick a device. Nine of twelve landed in the top ten, including one with a difficulty score of 89.

9 of 12Terms into the top 10
+62Positions gained, best term
+482Clicks a month across the set
KD 89Hardest term now ranking
Positions gained, selected termsBefore and after

Case study

Addiction recovery

Nine months on the site of an addiction recovery provider. Sensitive category, so the writing stayed close to what the reputable sources actually say and steered clear of anything we could not stand behind. The pages brought in people actually looking for help, and traffic went from 2.5K a month to 9.7K.

3.9xOrganic traffic in nine months
+7.2KMonthly visits added
9.7KMonthly visits, from 2.5K
Month 7Where the curve steepens
Estimated organic traffic1 Jan to 1 Oct
0K2K5K7K10K1 Jan10 Mar28 Apr1 Jul8 Aug1 Oct 9.7K

Case study

Lawyer

Fifteen weeks on the site of a law firm that had lost a quarter of its traffic. We rebuilt the practice area page by page, working from what the primary sources say. Clicks went from 455 a day to 1,010.

2xOrganic traffic since takeover
1,010Clicks a day, from 455
15 weeksTakeover to double
25%Traffic lost before we started
Organic clicks per day4 Mar to 2 Sep
02505007501000we took over4 Mar28 Mar21 May1 Jul5 Aug2 Sep 1,010

Case study

Consumer SaaS

Three months on the site of a consumer SaaS with a long tail of buying questions. We went deep on the terms people search right before they pay. The pages picked up 214 AI Overview citations alongside the normal listings, and traffic nearly doubled.

1.9xOrganic traffic in three months
9.1KMonthly visits, from 4.9K
+214AI Overview citations
+117Keywords in the top three
Organic traffic per day3 Jun to 2 Sep
02K5K7K10K3 Jun22 Jun5 Jul20 Jul7 Aug2 Sep content push begins 9.6K

Six of these started as a first call.

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In their words

World class content that converts

“Before I ever met Kevin, I knew him as THE content guy from his podcasts and talks. Then, when I did meet and work closer with Kevin, I really understood his depth of knowledge, and really, how deep he goes in what it takes to create truly world-class content that converts. Without a doubt, Kevin is one of best content architects around.”

Jaime I.F.Content lead

Knows how to get conversions

“Kevin is a rare content writer who knows how to get conversions. After taking his course, our team knows how to create articles that hook and convert, so we spend less time on rewrites and get more engagement and sales.”

Matt DiggityDiggity Marketing, The Affiliate Lab

Much better converting

“I literally got it for every writer working for us, and the outputs have seen significant improvement. It's much better converting because it's written in a different way. Overall, the impact has been fantastic.”

Mads SingersCEO, Mads Singers Management Coaching

High quality content

“A game changer for putting out high quality content at scale. A lot of our articles were ranking but readers were bouncing. Now our team knows exactly how to write content that hooks, so we spend way less time on rewrites.”

Jay YapCo-founder, Ranked Nine

A real difference for our content team

“Kevin was a fantastic partner to work with. He helped us set up a clear and efficient content workflow, and his training made a real difference for our content team. Communication was always smooth, and I really appreciated his professionalism. Highly recommend him to anyone looking to boost their content productivity.”

Cici ChenMarketing Director, CWILL

He has mastered his craft

“Kevin is a fantastic writer who understands what online readers want, and how to structure content to capture attention and get outstanding results. He has mastered his craft. If you have the chance to work with him, take it.”

Biron ClarkInvestor and entrepreneur, 10+ years in growth and digital marketing

Done for you content

We write the content. Everything below is what makes it eligible to rank and get cited, and all of it is included.

    • SEO strategy

      The plan the whole engagement runs on.

    • Topical map

      Full category coverage, siloed so pages support each other.

    • Keyword research

      Commercial intent first, ordered by what you can win.

    • Search intent mapping

      Every page matched to the intent behind its query.

    • SERP and competitor analysis

      Heading structure and coverage of the ten results above you.

    • On-page optimisation

      Titles, headings and metadata set for the target term.

    • Semantic internal linking

      Connectivity that spends crawl budget where it pays.

    • Entity optimisation

      Density tuned so the page is unmistakable to a machine.

    • Query fan-out optimisation

      The follow-up questions Google ran to build the answer.

    • AI Overview analysis

      What the overview already says, and what it leaves open.

    • Conversion copywriting

      Proof, benefits and a real call to action.

    • Editing and QC

      Read line by line before it ever reaches you.

    • Source verification

      Claims worth checking get checked.

    • Information gain

      The angle none of the ranking pages covers.

Everything included

Packages start at $2,000 a month

Everything is included. Price depends on how much content you want, and packages start at $2,000 a month.

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Meet the founder

Kevin Meng
Kevin MengSpeaker and Founder, Apex Zero Media

Kevin has been an SEO for more than 15 years. He writes, he edits, he teaches it, and he speaks about it at conferences around the world.

Ask him why content fails and you get three answers. It's generic, it's hard to read, or it doesn't help anyone. Usually all three at once.

That is why he built Apex Zero Digital.

  • Speaking: SEO Estonia, Shenzhen SEO Conference, SEO Mastery Summit, World of Search
  • His training runs inside: The Affiliate Lab, Authority Hacker, IMG Courses, Blog Growth Engine
SEO Estonia Shenzhen SEO Conference SEO Mastery Summit
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Commonly asked questions

Who is this actually for?

We work with established brands that have something to lose. If you need volume content at the lowest possible price, a cheaper agency will serve you fine and we will say so on the call.

Who writes the content?

We do, unless you already have a writer. Several clients keep their own writer and buy the strategy and briefs, which is usually cheaper when the writer knows the business.

How long before it moves?

Content compounds rather than switches on. Expect early movement on low-competition terms within a quarter, and meaningful commercial traffic later than that. Anyone promising a date is guessing.

Will my compliance team need to rewrite everything?

No. Claims arrive with sources attached and anything that would not verify has already been cut. That is also why the pages convert: a reader who trusts the page keeps reading.

Do you do links?

No. We do topical coverage, on-page and content. If links are your bottleneck we will tell you and point you elsewhere rather than sell you something we do not run.

What do you need from us to start?

Access to your analytics and search data, whatever brand and voice guidance exists, and one person who can approve an outline.

Ready to take the leap?

Let's talk about what your content should be earning.

See if we are a good fit ›› Email: [email protected]