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Tired of content that does not rank and does not sell? Apex Zero is a boutique, done-for-you content agency. We write pages that rank, get cited, and convert.

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Kevin Meng speaking on stage
Kevin MengFounder, Apex Zero Media

Want content that ranks, engages and drives sales, that AI loves too?

Nearly every company we look at gets content wrong in the same four ways.

  • They write about the wrong topics.
  • They write topics that cannibalise, stealing rankings from the articles that actually matter.
  • They write content Google cannot read, extract, analyse, or rank.
  • They write content that sounds like AI, so Google filters it out and readers hate it.

The result is no rankings, no leads, no conversions. And they got there after spending thousands, sometimes hundreds of thousands, while somebody upstairs is asking where the visitors are.

Content that ranks is hard. Content that ranks and converts is harder.

Content that ranks and converts and gets picked up by AI is a different job again.

30 years of SEO experience means we do not do theory. We know what works and what does not.

So if your rankings are stuck, or your leads and sales are stuck, hand it over.

Tired of dead weight content?

Same article. One ranks, gets cited and converts. Here’s why:

0/100
Content score

Ranks for nothing. Nothing to quote.

Search intent match Entity density Topical depth Comparative superiority Information gain & more
0/100
Content score

Ranks, gets quoted, and converts.

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Done-for-you content that ranks onGoogleand gets cited onClaudeGeminiChatGPT

Apex content is holistic

Apex Zero Digital does not just write articles. It is all part of a holistic strategy designed to get more rankings, more leads, more sales.

Topical map strategy

Entities central to your topical graph, with no overlap, covering the whole knowledge graph rather than a corner of it.

Keyword research

Ordered by difficulty, competition and volume. Chase terms you cannot win and you may as well not write at all.

SEO optimization

Site architecture, semantic connectivity and heading structure, so Google knows which pages matter and in what order.

AI optimization

Entity density tuned and information gain on every page, which is what gets you lifted into an answer rather than skipped.

Content writing

Tone, format and flow your reader stays with. Sound like AI and they bounce before the offer.

Technical SEO

Intent alignment and topical coverage checked page by page, run alongside the writing rather than as a separate audit.

The Apex Zero difference

Sixteen things a page needs

Every one of them is our job, not a checklist we hand you.

  • Entities central to your topical graph
  • Site architecture Google can read
  • Topics that do not cannibalise each other
  • Comprehensive topical coverage
  • An exact match to Google's understanding
  • Semantic connectivity between articles
  • The whole knowledge graph, not a corner of it
  • Search intent alignment on every page
  • Ordered by difficulty, competition and volume
  • A semantic heading structure
  • Tone that matches the topic and the reader
  • Entity density tuned to the page
  • Format built for skimming
  • Information gain over the ten results above you
  • Flow that does not read as AI
  • Proof, benefits and a real call to action

Success stories

Content is still king. It is the thing that gets you found, gets you cited, gets the click, and makes someone act on it. Below are the clients who understood that and hired us. Every number is live client data, non-brand search clicks from the month we started.

Case study

Finance SaaS

Two months of work on a finance product. We went after the questions people ask with a card already in hand, so the pages that gained were the ones sitting closest to checkout.

+$21.8KNew revenue in two months
2.7xReturn on the $8K spent
+10.6%Item revenue, period on period
+10.7%Items purchased, 25,305 from 22,856

No change to ad spend or pricing across the window, so the lift came from the pages doing more of the selling.

Item revenue per day5 Jul to 7 Sep
01K2K3K4K5 Jul19 Jul2 Aug16 Aug29 Aug7 Sep content push begins $4.3K

Case study

Marketing platform

A new section of the site, planned as a topical map and published in one batch. It went from no organic footprint to a live traffic curve inside three weeks, and the keywords it landed on were commercial and informational rather than brand.

+46%Sessions
+40%Engaged sessions
+30%Key events
0 → 28Keywords in the top 10

Revenue over the same window rose 11%. Non-brand terms accounted for every one of the new keywords, and 93% of the traffic came from the target market.

Organic clicks per day25 Mar to 16 Apr 2026
08016024032025 Mar30 Mar4 Apr9 Apr16 Apr 320

Case study

AI voice recorder

A hardware brand competing against software note takers. The plan targeted the terms buyers search right before they choose a device, rather than the category name, and the set moved together instead of one page at a time.

9 of 12Terms into the top 10
+62Positions gained, best term
+482Clicks a month across the set
KD 89Hardest term now ranking

Difficulty scores on these terms run from 2 to 89, so the easy wins and the hard ones moved in the same push.

Positions gained, selected termsBefore and after

Case study

Addiction recovery

A regulated, sensitive category where a wrong claim costs more than a lost ranking. We wrote every page against primary sources and reviewed it before publication. The compounding came from covering the topic properly rather than from publishing faster.

3.9xOrganic traffic in nine months
+7.2KMonthly visits added
9.7KMonthly visits, from 2.5K
Month 7Where the curve steepens

The first six months look slow on purpose. Coverage has to exist before it can compound, which is why the line bends in July rather than January.

Estimated organic traffic1 Jan to 1 Oct
0K2K5K7K10K1 Jan10 Mar28 Apr1 Jul8 Aug1 Oct 9.7K

Case study

Lawyer

A firm in a Your Money or Your Life category, where Google holds the bar highest and a thin page does not rank at all. Traffic had fallen by a quarter before we picked it up. We rebuilt the practice area page by page against primary sources, and the curve turned inside a month.

2xOrganic traffic since takeover
1,010Clicks a day, from 455
15 weeksTakeover to double
0Links bought

The six months before we started are on the chart on purpose. A curve that begins at the low point is easy to draw, and this one shows what it was doing beforehand.

Organic clicks per day4 Mar to 2 Sep
02505007501000we took over4 Mar28 Mar21 May1 Jul5 Aug2 Sep 1,010

Case study

Consumer SaaS

A document product with a long tail of buying questions. The push was depth on the terms people search immediately before they pay, and the answer engines picked those pages up alongside the classic blue links.

1.9xOrganic traffic in three months
9.1KMonthly visits, from 4.9K
+214AI Overview citations
+117Keywords in the top three

Backlinks fell by 1.4K across the same window and paid traffic was cut, so the gain came from the pages rather than from spend.

Organic traffic per day3 Jun to 2 Sep
02K5K7K10K3 Jun22 Jun5 Jul20 Jul7 Aug2 Sep content push begins 9.6K

Six of these started as a first call.

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In their words

Unedited, including the awkward parts. A polished quote reads as invented.

World class content that converts

“Before I ever met Kevin, I knew him as THE content guy from his podcasts and talks. Then, when I did meet and work closer with Kevin, I really understood his depth of knowledge, and really, how deep he goes in what it takes to create truly world-class content that converts. Without a doubt, Kevin is one of best content architects around.”
JIJaime I.F.
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What’s included

Done for you content

One retainer, one team, and every one of these running on every page we write for you. Nothing here is an add-on and nothing is a line item.

    • SEO strategy

      The plan the whole engagement runs on.

    • Topical map

      Full category coverage, siloed so pages support each other.

    • Keyword research

      Commercial intent first, ordered by what you can win.

    • Search intent mapping

      Every page matched to the intent behind its query.

    • SERP and competitor analysis

      Heading structure and coverage of the ten results above you.

    • On-page optimisation

      Titles, headings and metadata set for the target term.

    • Semantic internal linking

      Connectivity that spends crawl budget where it pays.

    • Entity optimisation

      Density tuned so the page is unmistakable to a machine.

    • Query fan-out optimisation

      The follow-up questions Google ran to build the answer.

    • AI Overview analysis

      What the overview already says, and what it leaves open.

    • Conversion copywriting

      Proof, benefits and a real call to action.

    • Editing and QC

      Read line by line before it ever reaches you.

    • Source verification

      Every claim traced to something that actually says it.

    • Information gain

      The angle none of the ranking pages covers.

Everything included

Packages start at $2,000 a month

Everything above is in it. What you pay past that depends on volume and how much of the strategy you want us to hold.

See if we are a good fit ››

Kevin Meng

Kevin Meng
Kevin MengSpeaker and Founder, Apex Zero Media

Kevin has been an SEO for more than 15 years. He writes, he edits, he teaches it, and he speaks about it at conferences around the world.

Ask him why content fails and you get three answers. It's generic, it's hard to read, or it doesn't help anyone. Usually all three at once.

He fixes that by treating an article like a sales page. Hook the reader, show them what changes, ask for the click. That's what he teaches in Web Copy Masterclass and Next-Level AI, and it's what every page we ship is written against.

  • Speaking: SEO Estonia, World of Search, Chiang Mai SEO, SEO Mastery Summit
  • His training runs inside: The Affiliate Lab, Authority Hacker, IMG Courses, Blog Growth Engine
See if we are a good fit ››

What people who run content teams say about his training:

Knows how to get conversions

“Kevin is a rare content writer who knows how to get conversions. After taking his course, our team knows how to create articles that hook and convert, so we spend less time on rewrites and get more engagement and sales.”

Matt DiggityDiggity Marketing, The Affiliate Lab

Much better converting

“I literally got it for every writer working for us, and the outputs have seen significant improvement. It's much better converting because it's written in a different way. Overall, the impact has been fantastic.”

Mads SingersCEO, Mads Singers Management Coaching

High quality content

“A game changer for putting out high quality content at scale. A lot of our articles were ranking but readers were bouncing. Now our team knows exactly how to write content that hooks, so we spend way less time on rewrites.”

Jay YapCo-founder, Ranked Nine

Commonly asked questions

Who is this actually for?

We work with established brands that have something to lose. If you need volume content at the lowest possible price, a cheaper agency will serve you fine and we will say so on the call.

Who writes the content?

We do, unless you already have a writer. Several clients keep their own writer and buy the strategy and briefs, which is usually cheaper when the writer knows the business.

How long before it moves?

Content compounds rather than switches on. Expect early movement on low-competition terms within a quarter, and meaningful commercial traffic later than that. Anyone promising a date is guessing.

Will my compliance team need to rewrite everything?

No. Claims arrive with sources attached and anything that would not verify has already been cut. That is also why the pages convert: a reader who trusts the page keeps reading.

Do you do links?

No. We do topical coverage, on-page and content. If links are your bottleneck we will tell you and point you elsewhere rather than sell you something we do not run.

What do you need from us to start?

Access to your analytics and search data, whatever brand and voice guidance exists, and one person who can approve an outline.

Ready to take the leap?

Let's talk about what your content should be earning.

See if we are a good fit ›› Email: [email protected]